Saturday, March 25, 2006
Great Apple Article
I thought this was very informative, and a great insight on the iPod phenomenon. It opened my eyes a bit, and I'm already a believer. I really do think the "halo effect" is working. It seems obvious that Apple is now more appealling than in the past, especially as a brand. The marketing behind the iPod is great, and the iPod is marketing for Apple itself. They have the appeal of Air Jordans back in the early 90's, complete with muggings.
I just hope they keep up the good work on their computers.