Disney's buying Marvel.
I could be wrong, but it seems like Disney's buying at the wrong time. I'm sure Marvel has multiple revenue streams, but I suspect its value has been pumped through the roof by the recent movie franchises. I wonder how much more can be pumped from it? Marvel has already done (and re-done) most of its biggest, mass-appeal comics. How many more X-Men movies can we take? They've done Spiderman, Daredevil, the Hulk (twice), Ghost Rider, the Fantastic Four, Blade, the Punisher (way too many times), Iron Man...what's left? Captain America? Thor?
Spiderman has been a popular Halloween costume for probably 30 years. When was the last time you saw a kid dressed as Captain America? Or Thor, for that matter?
They could always reboot some of their franchises, but you'd think it would take some time before the public would be ready for that. Even comic giants like Batman and Superman took a while, and Superman didn't do so well.
More importantly, can they really count on comic book movies to maintain their popularity indefinitely?